Building a better traffic safety plan - together.
Integrating the Safe System Approach. Transforming our traffic safety culture.
Eliminating fatal and serious crashes.
The incremental integration of the Safe System Approach (SSA) based on cultural readiness for change
A tiered strategy to integrate the SSA into traffic safety plans based on your current readiness for change (culture and resources):
- Reframe our traffic safety solutions based on the safe system elements to create "defense in depth" (redundancy).
- Incorporate the safe system principles into our Traffic Safety Culture (TSC) to develop strategies that prioritize harm reduction based on human fallibility and frailty.
- Change worldview to perceive and analyze traffic safety as a system-based problem ("systems thinking"), which requires understanding the interactions amongst multiple system structures and the culture of their associated stakeholders.
Are you ready?
The Safe System Approach (SSA) represents a change in traffic safety planning. Effective use of the SSA requires growing a supportive culture and providing necessary resources).
About Safe System Solutions
Our Services
Safe System Solutions LLC provides tailored services to reach your goal of zero crash fatalities and serious injuries:
- Assess stakeholder readiness to implement the SSA and propose strategies to increase SSA support
- Operationalize an SSA framework that aligns with stakeholder culture and traffic safety context
- Provide guidance and training for integrating the SSA into traffic safety plans for Vision Zereo goals.
- Measure, assess, and monitor community TSC to develop TSC strategies that make road users safer
Our History
Dr. Nicholas Ward has a Ph.D. in Human Factors Psychology and 35 years of international experience in behavioral traffic safety strategies. He is a global leader in traffic safety culture (TSC) strategies and an expert in international use of the Safe System Approach (SSA). Dr. Ward has analyzed the Strategic Highway Safety Plans for all states to identify best practices for implementing the SSA and incorporating TSC strategies.
The company has supported the development of strategic highway safety plans for California, Kansas, Minnesota, Montana, Oregon, Washington, and Canada.
Our Teaming Partners
